Visionary Usability: Making Friends With Graphic Design How often do you talk with your graphic designer? Every minute? (You are the graphic design and usability person!) Twice daily? (They sit next to you!) Three times a week? (You're in the same office.) You have to make appointments? (Yikes, how busy can you get? Or maybe, "get to know more about graphics.") Whatever your answer, we have some good updates on the science of visual appeal and how to make it work in a usability context. Does usability overcome a poor visual impression? You're in a rush to get the application or website up and running. Just how much time should you allocate for your graphic designer? You might say "well, our usability testing showed people could find what they needed." But that's just half the story, according to recent findings by two researchers at the Wichita State University Software Usability Research Center (SURL). Christine Phillips and Barbara Chaparro knew from prior research (which we reported in the September, 2009 newsletter) that first visual impressions are very important in determining whether someone likes the site – even the first one-twentieth of a second! Prior research did not cover, however, these two questions: - Can a poor initial visual impression be reversed when given an excellent usability experience?
- Does the usability of a site influence someone more when they are accomplishing a task rather than freely exploring it?
Let's see what they found, and then explore some guidelines for visual design Newsletter Suggestions, comments, questions... Past issues Subscribe Change email address HFI Community Join HFI Connect the UX community CUA Central for Certified Usability Analysts Follow us on Twitter Visit us on Facebook See us on YouTube |
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