IDC: Mobile Apps Will Be $35B Business By 2014

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InternetNews Business Report


Monday December 13, 2010

IDC: Mobile Apps Will Be $35B Business By 2014
[December 13, 2010] Market research firm sees big things ahead for mobile application whether they're downloaded to smartphones, tablets or TVs.

As Green Tide Swells, Paper Usage Ebbs: Survey
[December 13, 2010] Survey conducted by information management group AIIM finds that after decades of overhyped promises about a paperless office, enterprises are finally beginning to scale down on their paper consumption.

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ScriptSearch.com Newsletter, Monday December 13, 2010

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ScriptSearch.com

Internet.com Network
Monday December 13, 2010

New and Updated Scripts

Trade Arcade Pro - Powerful Trade Script
This is a Traffic trading CMS for arcade sites! The Teir-4 GEO-System trades quality users for quality users. Increase your traffic quality, Increase Revenue! Graphs, charts make your life easier. The admin CP lets you add games, traders, categories and also lets you sell your own ads! Our users rate the script 5/5! (In: PHP : Scripts and Programs : Content Management) Version: 1.1. Platform: All. Price: 99.

Pop Image Slider
View images and texts (as images) in a more exciting and interactive way. The images slide left and right, and when the cursor is over an image, the image is magnified. The images are also linked to URLs specified by you. The height and the width of the images, in normal and zoomed state, can be set according to the needs of the developer. (In: PHP : Scripts and Programs : Image Galleries) Version: 1.1.1. Platform: All. Price: 18 Euro.

'super' B2b Portal Script
SUPER B2B Script includes sell Offers, buy Offers, products, company profiles, business directory, trade shows, member forum, support for Google maps and YouTube videos, social bookmarking features, multi-language support with 9 free languages and lots more. Plus many in-built beautifully designed themes, 100% Free installation, Search Engine Optimization (with Keyword rich URLs) FREE technical support etc.Check Full Free online demo now! (In: PHP : Scripts and Programs : Portal Systems) Version: 5. Platform: All. Price: $199.

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Top Rated Scripts

Advertise With Pleasure, Pro
Accepts deposits from advertisers using Paypal, Authorize.net, iTransact.com, 2Checkout.com, ClickBank, e-Gold, PaySystems, StormPay or NetPay. Multiple Language Support. Geographical targeting system database included!. Time Targeting and Keywords Targeting. Payment methods. CPC (cost per click), CPM (cost per impression) and CPD (cost per day). Support following banner formats: GIF, JPG, PNG, BMP, RPM, MOV, Java, Flash, Text and HTML. And many other features. (In: Perl : Scripts and Programs : Ad Management) Version: 6.0. Platform: All. Price: $64.95. Hits: 4800. (4/day). Rating: 4.92 after 13 votes.

Sunnyscript's Youraffiliates
Affiliate software written in Perl supporting click-through and per sale commissions (fixed amount or variable based upon sale total), abuse prevention, affiliate lounge and many more features. (In: Perl : Scripts and Programs : Affiliate Programs) Version: 2.05. Platform: Unix. Price: $59. Hits: 1913. Rating: 4.69 after 10 votes.

Webstore 400/400cs - Perl Shopping Cart
Link into WebStore from any web page, Configurable product displays, search engine, reseller options, restricted access, discounts, shipping, sales tax, secondary forms processor, mailing lists. Configurable use of SSL, Real-time credit card and e-check processing or localized credit card syntax and expiration checks. (In: Perl : Scripts and Programs : E-Commerce : Shopping Carts) Platform: UNIX, Linux, Sun. Price: $235.00. Hits: 10650. (3/day). Rating: 4.66 after 207 votes.

Simple API for XML (SAX)
This tutorial helps you understand simple API for XML (SAX); SAX implementations in J2SDK; SAX content handler interface; and more. (In: XML : Tips and Tutorials) Platform: All. Price: Free. Hits: 6556. (4/day). Rating: 4.66 after 77 votes.

CSVwrite
Send information to a database from a Web-based form. The script is very simple to set-up and customize using the look and feel of your own Web site. The advanced version can write an ID, send a copy of the data to the webmaster, and can require input for up to three types of fields. The data is stored as a CSV database. (In: Perl : Scripts and Programs : Database Management) Platform: Unix. Price: Free/$36.00. Hits: 9258. (3/day). Rating: 4.62 after 173 votes.

MetaTraffic
MetaTraffic generates live traffic reports on your Web site. Several reports such as who's online, page views, visitors, browsers, keywords, robots and more. (In: ASP : Scripts and Components : Web Traffic Analysis) Version: 2.03. Platform: Windows 2000, XP, 98. Price: Free/$50.00. Hits: 10571. (3/day). Rating: 4.60 after 148 votes.

Busybeecart.com's Shopping Cart System
BusyBeeCart.com's shopping cart system is a feature packed shopping cart that will allow you to fully customize it to fit the look and feel of your current website. Through the use of templates, you are not restricted to the look and layout that our designers come up with. Change as little or as much as you need in order to make the cart flow easily with your site. Your customers will be able to add an unlimited number of items with an unlimited number of options all at the same time. (In: Perl : Scripts and Programs : E-Commerce : Shopping Carts) Version: 1.0. Platform: UNIX/Linux. Price: $299.95. Hits: 2885. (1/day). Rating: 4.60 after 10 votes.

CSVsearch
Search all or part of your online database and display the results using your existing look and feel. You can offer as many or as few search options as you want. The advanced version has enhanced filtering and can split the results across pages. (In: Perl : Scripts and Programs : Database Management) Platform: Unix. Price: Free/$36.00. Hits: 8250. (3/day). Rating: 4.60 after 69 votes.

Csvbackup
Administrator tool to backup your CSV database online without FTP and downloading. The advanced version will allow you to restore and view the files. (CGI/Perl Unix) (In: Perl : Scripts and Programs : Database Management) Platform: UNIX. Price: Free. Hits: 4000. (1/day). Rating: 4.60 after 15 votes.

Form2Email.net
Designed to keep away spam. Your e-mail address is hidden in the script. Can be used to send almost any form, and if required, keeps a log of all e-mails. Supports required fields, SMTP, multiple e-mails, auto responder and file upload. (In: Perl : Scripts and Programs : Form Processing) Version: 2005. Platform: All. Price: Free. Hits: 9649. (4/day). Rating: 4.60 after 779 votes.

SurfShop Pro
A fully customizable online store CGI shopping cart program. Plug-in scripts available for PayPal IPN, AuthorizeNet AIM, others. Complete browser admin, search engine, customer sign-in, gift certificates, unlimited shipping options and calculations, multiple pricing levels, Tax exempt and wholesale customers, and more. Can use MySQL, DBM or ASCII text databases. (In: Perl : Scripts and Programs : E-Commerce : Shopping Carts) Version: 1.2.4. Platform: All. Price: $198.50. Hits: 2844. (2/day). Rating: 4.59 after 12 votes.

CSVupdate
Provide an ID and password for each record, then the visitor can update one record in the database. The script is very simple to set-up and customize using the look and feel of your own Web site. (In: Perl : Scripts and Programs : Database Management) Platform: All. Price: Free/$36.00. Hits: 5935. (2/day). Rating: 4.58 after 26 votes.






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YOUR LINUX TODAY NEWSLETTER FOR December 13, 2010

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Internet.com Network
Monday December 13, 2010

Linux Today News

THE INTRODUCTION OF APACHE WAVE
"The non-profit organization Apache software foundation has accepted the Google wave into the incubator program. The foundation has a reputation for raring up communities that create software."

TECH COMICS: "OUR DAILY (TECH) SYMPHONY"
"With so many tech devices in our daily lives, we are constantly serenaded by an odd electronic music."

CHROME OS NEEDS TO REMEMBER THE LINUX LESSONS
"It has to be remembered that Linux has already trod the ground that Chrome OS is now trying to conquer. Linux also wanted to corner the netbook market but failed miserably, so the question is can Chrome succeed."

ST. NICK IN THE NICK OF TIME
"The reason we closed down is simple. We were out of computers to give away. We had several on hand but they were scheduled for installs already. Once we dispatched those, our cupboards were bare."

THE WEB ON THE CONSOLE
"Most people think ?graphical interfaces? when they think of surfing the Web. And, under X11, there are lots of great programs, like Firefox or Chrome. But, the console isn't the wasteland it might seem. Lots of utilities are available for surfing the Web and also for downloading or uploading content."

APACHE RESIGNS FROM JAVA COMMUNITY PROCESS - WHAT'S NEXT?
"Apache today officially resigned from the Java Community Process (JCP), after weeks of threatening to do so. At issue is the license under which Oracle makes the TCK (Technology Compatibility Kit) for Java available."

WEBOPEDIA TERM OF THE DAY: ENTERPRISE LINUX DEFINED
"Enterprise Linux is the term used to reference any distribution (distro) of the open source Linux operating system that is targeted to the commercial market (not to consumers) for use on corporate or small business servers, desktops, workstations and mobile deployments."

DEEP SYSTEM DISCOVERY ON YOUR LINUX SERVER WITH /PROC
"/proc is a virtual filesystem generated at boot and updated regularly by the kernel. With /proc you can investigate exactly what is happening on your Linux system, and also manipulate kernel events"

BRAZIL PLANS LARGE GNU/LINUX DEPLOYMENT
"Brazil's Ministry of Education plans to deploy Mandriva GNU/Linux for educational use nationwide, according to information at the official Mandriva blog."

REMOTE ROOT VULNERABILITY IN EXIM
"While investigating security break in the network of my company, I've captured (by tcpdump) sequence of successful remote root attack through Exim. It was Exim from Debian Lenny (exim4-daemon-light 4.69-9)"

PC COMPANIES, CHIP MAKERS MOVE TO SUPPORT DIGITAL DISPLAY TECHNOLOGY
"Chip makers AMD, Intel will drop support for VGA and LVDS by 2015 in move to accelerate adoption of HDMI and DisplayPort digital interfaces. Dell, Lenovo, LG and Samsung signal plans to promote digital display interfaces over older analog technology."

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implementations, and scale quickly.
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REVIEW: ARCH LINUX FOR LINUX FUNDAMENTALISTS
"You can, of course, just build Linux from source code, or use a distribution such as Gentoo or Linux from Scratch (LFS) that relies heavily on Linux source code. Those distributions though are best left to developers and other people who know their way around programming."

CHROME OS NOTEBOOKS WILL BE WINDOWS-PROOF
"Don't look at one of these if you're into Windows."

OPTIMIZING MYSQL QUERY RETRIEVAL SPEED THROUGH TABLE JOINS

AMD'S LINUX TEAM TAKES ANOTHER BLOW
"The Catalyst Linux driver is now largely on-par with the AMD Windows driver (except with areas like XvBA for video acceleration), but today AMD's Linux team is facing a new loss."

INTELLECTUAL VENTURES SUES OVER SECURITY PATENTS
"Tis the season to be litigious.""

10 PHP TRICKS FOR ASSOCIATIVE ARRAY MANIPULATION
"The associative array -- an indispensable data type used to describe a collection of unique keys and associated values -- is a mainstay of all programming languages, PHP included. In fact, associative arrays are so central to the task of Web development that PHP supports dozens of functions..."

WEEKEND PROJECT: SET UP SAFE GUEST WI-FI WITH LINUX
"The holiday season is upon us, and you know what that means: relatives coming over wanting to use your WiFi. If you'd like to find a solution somewhere between "run an open, unsecured AP" and "hand out your WPA2 password to people who write things like that down on sticky notes" then setting up a captive portal is a convenient option."

HOW TO WRITE UNMAINTAINABLE CODE
"In the interests of creating employment opportunities in the Java programming field, I am passing on these tips from the masters on how to write code that is so difficult to maintain, that the people who come after you will take years to make even the simplest changes"

GOODBYE UBUNTU NETBOOK EDITION MAVERICK, HELLO JOLICLOUD 1.1
"I had to switch to something else for my netbook. I'm a ubuntu fan-boy. So I needed a ubuntu derivative. Some google searching, and I found what I was looking for: Jolicloud 1.1. "

SELF-ASSESSMENT CHECKLIST: FIRST IMPRESSIONS AFTER RELEASE
"The Linux Foundation?s Open Compliance Program published its compliance self-assessment checklist on November 1 right on schedule"

COUNTRIES AND CAPITALS - A COLORFUL INTERACTIVE ATLAS FOR YOUNG GEOGRAPHERS
Geo4Kids, a company that develops geography-related products for children, presents a new member of its growing family of interactive applications that aim to solve these problems and make geography look more attractive in the eyes of the young generation.

ANALYST PERSPECTIVE ON NEXUS S, ANDROID 2.3: NEGATIVE
"Google and Samsung's Nexus S smartphone will be available for purchase next week, giving consumers their first look at the much-anticipated Android 2.3, aka Gingerbread, mobile operating system."

FOCUSWRITER, WANNABES AND PRACTICING WRITERS
"I generally write in Bluefish. It has just about everything I need -- a word count, a spell-checker, and shortcuts to produce clean HTML (if that's what the editor requires), and little of the overhead and distractions of a word processor."

CHANGING THE LOOKS OF NAGIOS IN 60 SECONDS
"Did you know you can easily change the way Nagios looks? Nagios has a number of options for frontends, or skins for the Nagios web interface."

LINUX: TUX GOES TO CHURCH
"In today's world of shrinking budgets and shrinking incomes, charitable organizations are feeling a financial crunch from lower giving. Churches are among these organizations that are struggling to make ends meet while attempting to serve the communities around them"

HOW TO DUAL-BOOT LINUX MINT 10 AND WINDOWS 7
"This is the latest in a series of tutorials that has been published on this site on how to dual-boot Windows 7 and Linux distributions."

IF BANKING WERE MORE OPEN SOURCE, WE WOULD NEED LESS WIKILEAKS
"Banks are important. The world economic crisis is due for a good part to insufficient transparency in banks. Wikileaks next document drop may target banks. And a small group of activists is trying to solve those bank problems in a (Open Source) way that may make Wikileaks less necessary."

ENABLING COMPIZ FUSION ON A FEDORA 14 GNOME DESKTOP (NVIDIA GEFORCE 8100)
"This tutorial shows how you can enable Compiz Fusion on a Fedora 14 GNOME desktop. With Compiz Fusion you can use beautiful 3D effects like wobbly windows or a desktop cube on your desktop."

CONFERENCE ON FREE / OPEN SOURCE SOFTWARE IN LVIV
The International Research and Practice Conference "FOSS Lviv-2011" will take place in Ivan Franko National University of Lviv, Ukrainia, on February, 1 - 4.

GOOGLE'S MOTION TO DISMISS PAUL ALLEN'S PATENT INFRINGEMENT COMPLAINT GRANTED
"Paul Allen's patent infringement complaint against the world and its dog has been dismissed."

TOO MANY SHOOT 'EM UP GAMES
"But I can't help but be disappointed that developers aren't taking advantage of the advanced Free Software game engines, especially since most of the plays mentioned above don't have versions for GNU+Linux."

THE KERNEL AND THE C LIBRARY AS A SINGLE PROJECT
"Linux is nearly unique, however, in its division of kernel and user-space development. Proprietary operating systems have always been managed as a single project encompassing both user and kernel space; other free systems (the BSDs, for example) are run that way as well. Might Linux ever take a more integrated approach?"

INSTALL DIGIKAM 1.6 ON UBUNTU 10.10
"Running Ubuntu 10.10? Want the latest version of digiKam with it? Philip Johnsson?s got you covered."

UBUNTU BRAINSTORM TOP 10 FOR DECEMBER 2010
"As I mentioned recently, the Ubuntu Technical Board is reviewing the most popular topics in Ubuntu Brainstorm and coordinating official responses on behalf of the project. This means that the most popular topics on Ubuntu Brainstorm receive expert answers from the people working in these areas."

CONFIGURE SAMBA SHARES IN CENTOS
"Server OSes, such as CentOS, Red Hat Enterprise Linux, and SUSE Linux Enterprise do not enjoy the same simplicity as does the modern Linux desktop when it comes to issues like sharing out directories"

NON-PROFITS LEAD THE WAY WITH LINUX
"At the same time, the forces behind big label proprietary software applications rail back against open source by saying the open source approach to enterprise needs will end up costing more money in the long run."

DEBIAN AND RED HAT CLOSE EXIM HOLE
"Four days after a security hole was discovered in the free Exim mail server, the developers of Debian and Red Hat have released corrected versions for their Linux distributions"

ANDROID WILL BE USING EXT4 STARTING WITH GINGERBREAD
"Starting with Gingerbread, newer Android phones (starting with the Nexus S) will be using the ext4 file system. Very cool!"

GOOD NEWS OUT OF UNIGINE'S LINUX GAME COMPETITION
"Last month the company behind the very advanced Unigine Engine launched a Linux game development competition whereby they would give away a free license to the game development team that came up with the best game idea and would provide a native Linux game client. Submissions for this contest ended on Friday."

6 FREE WAYS TO STAY SECURE IN THE NEW YEAR
"Fortunately, you don?t necessarily need to spend money for top-notch security software. If you resolve to stay secure in the New Year, here are a half-dozen no-cost ways to do it."

KUBUNTU 10.10 REVIEW
"Gareth Halfacree takes the KDE spin of popular desktop Linux distribution Ubuntu, known as Kubuntu, through its paces"

TOP 50 PROGRAMMING QUOTES OF ALL TIME
"I hope you have enjoyed our collection of funny computer quotes, Linux quotes, and all those quotes that we have shared with you so far. For today, I've decided to gather a good number of my all-time favorite programming-related quotes."

TOP 5 SECURITY THREATS IN HTML5
"But with any major introduction of new features, HTML5 also brings with it potential security vulnerabilities �?? which is not to say that HTML5 is "flawed," but that, invariably, there will be new attack vectors for hackers to exploit."

MAKING REALISTIC CHARACTERS FOR BLENDER WITH MAKEHUMAN
"But it?s obviously a very often-needed task, using a lot of common elements, so you?d think someone would come up with a tool to make it easier. And you?d be right. The free-software tool of choice for this task is MakeHuman"

WHEN COMPUTERS GO WRONG
"Here, we look at ten IT disasters that highlight the precariously fickle nature of computers. Although our top ten mistakes may have caused lasting damage to the finances or reputations of those involved, nobody was physically harmed in the making of this list."





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Your Linux PR newsletter for December 13, 2010

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Internet.com Network
Monday December 13, 2010

Linux Today PR

UBUNTU SOFTWARE CENTER GETS NEW COMMERCIAL APP BUILDING TOOL
Illumination Software Creator is now available for purchase in Canonical's Ubuntu Software Center.

LESS THAN TWO WEEKS LEFT FOR SCALE CALL FOR PAPERS; SPONSORS START LINING UP FOR EVENT
As everyone's sights are set on the December holidays, the Southern California Linux Expo reminds those who plan to submit papers for SCALE 9X to get them in before the deadline, which is a little over a week away.

CHRISTMAS PRESENT

INTEGRATE SOCIAL AND MULTIMEDIA WEB SERVICES AND APPLICATIONS WITH YOUR DRUPAL WEBSITE USING PACKT'S NEW BOOK

LINUX FOUNDATION ANNOUNCES INDIVIDUAL MEMBERSHIP DRIVE
Members support the Linux operating system while becoming eligible for Linux.com Store gift cards just in time for holiday

OFFICIAL FREESWITCH TRAININGS EXPAND INTERNATIONALLY.
As part of its ongoing commitment to the FreeSWITCH community, VoIPKB is pleased to announce Official FreeSWITCH Trainings have gone worldwide. The first of its kind, this is an in depth course on FreeSWITCH and its related modules.

ARTILA RELEASES LINUX-BASED ARM9 READY-TO-GO SYSTEM ON MODULE
Develop Your Own Application Is As Easy As You Think.

OPEN-XCHANGE TURNS SYSTEM INTEGRATORS INTO SAAS PROVIDERS
System integrators worldwide deliver software-as-a-service e-mail and collaboration

FIREWALL BUILDER VERSION 4.1.3 RELEASED
NetCitadel LLC released version 4.1.3 of Firewall Builder today. Firewall Builder is a leading firewall management solution for Linux iptables and other firewalls.

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implementations, and scale quickly.
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Your Linux Today Security Letter for December 13, 2010

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Internet.com Network
Monday December 13, 2010

Linux Today Security

REMOTE ROOT VULNERABILITY IN EXIM
"While investigating security break in the network of my company, I've captured (by tcpdump) sequence of successful remote root attack through Exim. It was Exim from Debian Lenny (exim4-daemon-light 4.69-9)"

DEBIAN AND RED HAT CLOSE EXIM HOLE
"Four days after a security hole was discovered in the free Exim mail server, the developers of Debian and Red Hat have released corrected versions for their Linux distributions"

6 FREE WAYS TO STAY SECURE IN THE NEW YEAR
"Fortunately, you don?t necessarily need to spend money for top-notch security software. If you resolve to stay secure in the New Year, here are a half-dozen no-cost ways to do it."

TOP 5 SECURITY THREATS IN HTML5
"But with any major introduction of new features, HTML5 also brings with it potential security vulnerabilities �?? which is not to say that HTML5 is "flawed," but that, invariably, there will be new attack vectors for hackers to exploit."

Cloud Computing 101: Get Free eBook!
Cloud computing can cut costs, speed
implementations, and scale quickly.
Download this Internet.com eBook now. Click Here.
Interested in placing your TEXT AD HERE? Click Here
 





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Have You Found Your Niche Yet?

|

Hi Korsaan,

How are you today? 

 

I hope you are doing alright there. Today I'd like to talk about

niches. Now I'm sure you have heard about the big niches and what

niches you should do. 

 

Now if you are thinking of setting up niche sites or planning

to join a particular niche as an affiliate, make sure you do your

due diligence. Don't join any niche just because all the big guys

are making tons of money from it. An example would be the mobile

monopoly or handphone marketing that you might have heard e.g

Clickbank. 

 

It is true that mobile internet marketing is the next big thing, 

but I would't advice you to go into that just yet. 

 

The first thing you need to do before choosing a niche is to do

adequate research on your niche. Things like:

 

- Competition

- Knowledge of niche

- Passion for niche

- Potential for niche to grow bigger

- An increasing trend on Google Trends

 

These are some of the things you need to consider carefully. 

I don't want to take too much of your time today but before I go

let me tell you a few niches to consider:

 

1) Health, Diet, Fitness

2) Personal Relationships

3) Gaming

4) Passions - Gardening, Dog training, Golf, etc

5) Internet Marketing

 

Also, I would like to introduce Woothemes, a great Wordpress 

Theme you should consider if you are starting a blog

 

You can read my post here on Woothemes.

 

Best regards,

 

Bryan

 

 



Zillmere, Brisbane, Queensland 4000, Australia


You may unsubscribe or change your contact details at any time.

Review: Lexmark Genesis multifunction printer

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Macworld View this newsletter online | Newsletter Services | More Newsletters »
December 13, 2010
Daily News
Our Top Stories
Review: Lexmark Genesis multifunction printer The 'wow' factor of the Genesis's vertical profile and its camera-based scanner compensates somewhat for the pricey inks.
Review: nine Blu-ray players for home entertainment Looking for a Blu-ray player for yourself or as a gift? Here are nine new models reviewed for you tech pleasure.
Analyst: Verizon needs iPhone badly Verizon Wireless smartphone retail sales data show that Verizon needs the Apple iPhone badly, according to a research note by a financial analyst at Asymco.
Seagate releases first 1TB 2.5-in enterprise hard drive Seagate today announced the second generation of its Constellation drive, the industry's first 2.5-in enterprise-class drive with 1TB of capacity.
World of Warcraft: Cataclysm sells record 3.3 million in 24 hours Blizzard's World of Warcraft: Cataclysm expansion sold-through 3.3 million units during its initial 24 hour in the wild, the company has revealed.
Apple adds playlist publishing, collaboration to Ping Apple has been tweaking and adding new features to Ping, its iTunes-Store-based music social network, since launching it in September. In this latest release, you can now publish playlists to your Ping profile and, if you trust your followers's taste in music, let them add songs to complete the list.
Judge dismisses MS co-founder's suit against Apple, others A federal judge has dismissed a patent infringement lawsuit filed by billionaire MIcrosoft co-founder Paul Allen against Apple and other companies.
Gawker Media hacked, warns users to change passwords E-mail addresses and password details for 200,000 registered users of Gawker Media Websites are now circulating on peer-to-peer networks after a weekend hack.
Nortel wireless patents have Apple, Google battling again Apple and Google are reportedly among the bidders lining up for bankrupt Nortel's patents and intellectual property, sales that could generate $1 billion.
Google Latitude app surfaces for iOS A native iOS client for Google's location-based Latitude social network has arrived more than a year and a half after the service's initial launch.
Profile: Nexus S smartphone Google and Samsung's collaboration nicely showcases the latest version of Android (Gingerbread), but the Nexus S has a few hardware oversights.
Holiday wish list: Scholle Sawyer McFarland Senior Editor Scholle Sawyer McFarland would love to get some new tools for her writing projects. And there's no harm in dreaming about that $1,000 Sonos music system is there?
VoodooPad makes leap to iPhone and iPad VoodooPad, a desktop program that lets users create personal wikis, has made its debut as an application for the iPhone and iPad.
SMB Tech Know-how by Cisco Research the latest technology trends and news to keep your business ahead of the curve. Visit Cisco's Knowledge Center
Macworld Content Works Wants You! Are you using a Mac in a business environment dominated by Windows users? Apply to participate in an upcoming Content Works article.
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How To Maximize Visibility And Response

|
5.1 Ad Placement: Where To Put Your Ads?


Location is everything. The world's best ad won't deliver if it isn't visible in the first place. But after much experimentation with Google AdSense, I know that the most visible ads aren't always the most effective. In fact, they're likely to get ignored as 'blatant advertising'.


What does work is wise placement. Put them where your content is most likely to interest and engage your visitors.


(You can create several 'points of interest' with the wise use of graphics, tables and other layout techniques.)



Once you have your visitor's attention with engaging and meaningful content, they are most likely to read and click on relevant ads. And that is precisely what Google wants — "educated" clicks from real prospects, not random visits from bored people.


Here are a few simple tips to make your ads 'click'!


5.2 Go With The 'Flow'


Identify the reading patterns of your visitors. What draws their attention first? What makes them 'click'?


Like I said, you want to put your ads in areas that draw your visitors in with interesting content. There’s no point in putting your ads in some out of the way place where no one ever looks. Your users will follow your content, so you need to make sure that your ads follow that content too.


Look at the design and layout of your webpage, identify the places that you think most of your users look — and mark each of them as a likely spot to put your ads.


Google actually offers a pretty neat tool to help you identify where your users are most likely to look. Their heat map at https://www.google.com/support/adsense/bin/static.py?page=tips.html sums up the options pretty well:




Fig. 5.1 Google’s Heat Map shows an “average” site’s hot spots. The darker areas are the regions where people look most frequently. But remember, no site is average. Where do your visitors look most?


Google says that certain areas are more effective than others. Researchers have also found that when people look at a website, their eyes start in the top left hand corner and then travel down the page from left to right.


All of this is true but the hottest areas can vary from site to site. You will need to experiment to find the very best places for you.


5.3 Above The Fold


One general rule on the Internet is that people spend most of their time on a site “above the fold.”


The first thing people do when they reach a website is to absorb as much information as possible before they start scrolling. The part of the page that they can see without scrolling is called “above the fold.”


That’s where you want your ads.


The number of links that appear above the fold affect how likely people are to click on your AdSense ads. That’s why more ads doesn't always mean more money!


Google always puts the top-paying ads on the top and the lowest-paying ones at the bottom.


If you have a stack with three or more ads, the cheaper ads might steal attention away from high-paying ads and clutter up your website.


You don’t want ads and links competing against each other. If you want to increase your earnings per click, remember: Less is More! And that’s particularly true above the fold.


Let's take a look at two sample pages:






Now, which of these sites’ ads do you think brings a higher click-through rate? You guessed it. The second site has triple the click-through rate of the first site. The moral of the story? If you want to maximize your AdSense clicks, give your visitors fewer choices above the fold!

5.4 Using Tables

I’ve already mentioned that one of the principles of a high click-through rate is to make your sites blend into the page. The more you position your sites to blend into the page, the better your click-through rate will be.

One very neat way to help your ads blend into the site is to place them in tables.

In the example below, Chris Pirillo again skillfully dropped his AdSense into a <table> for a clean and attractive look that turns AdSense into a new focal point.

Note how clean the tables make the ads look.


{  Want to get the same results with your web page? Dave Taylor (www.intuitive.com) shares this simple code to create a 
left-aligned table containing AdSense. Just paste this code where you want AdSense to appear. Easy! 

Left-aligned table with AdSense: <table border="0" align="left"><tr><td> Google adsense code goes here </td></tr></table>

Right-aligned table with AdSense: <table border="0" align="right"><tr><td> Google adsense code goes here </td></tr></table>  }

5.5 Complementing Your Ads

Everything I’ve discussed so far has been about placing your ads where your users will be looking. That’s pretty easy. But there’s an alternative strategy, which can be very powerful: bringing your users to your ads.
You have to be careful here though. Google forbids you from saying to users “Look over here and click on the ads... I want the money.” And that’s reasonable. But with some clever design work, you can still guide your users to look in that direction.


The rule to remember here is that elements attract eyes. When a user loads a Web page, he’s always going to look at various things on the page, not just the text. That’s especially true of images, which is why one popular strategy was to place pictures related to the content of the ad right next to the ad unit.

Google has now got wise to that. It’s changed its terms to forbid that practice specifically.

Not surprisingly, when Google brought out that rule, it created a mild panic among publishers who rushed to change their page layouts. It didn’t help that Google doesn’t specify how far images should be from the ad units. The company just says that the images and the ads should not be lined up “in a way that suggests a relationship” between them.

That’s vague enough to give Google plenty of latitude to ban publishers who think they’re doing nothing wrong.

Fortunately, I haven’t heard of anyone being banned for failing to move their ads, and I suspect that you’d get a warning letter before any action was taken.

So if you can’t put related images next to ads to draw attention to them, what can you do?

I’ve already talked about placing a text ad unit next to an image ad unit. That’s one strategy you could use.

You could also place an unrelated image next to an ad unit. Again, as long as there’s no suggestion of a relationship between the image and the ad unit, you’ll be safe.



For example, at SafetySurf.com, I put a link unit at the top of the page. It’s above the side bar, which is where many people put link units, but it’s also directly beneath the icon.

People are always going to look at the icon. When they look at the icon, they’ll see the ads.




There are all sorts of ways you can do this, but probably the best method is to first place your ads and then think about which images you can place near them.

Of course, you don’t just have to use images. You could also use a “Submit” button, a “next” link or anything else that users will have to look at on your page.

A search box for example is an excellent spot. You know your users are about to look for something and click away. Why not offer them some of your own options.

There’s a good chance that pulling your users’ eyes in this way will increase your click-through rates.