SearchDay: 2011: The Year of Facebook

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SearchDay December 30, 2010 Today's Top Stories 2011: The Year of Facebook Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs. Craig Macdonald  |  Full story  |  Print version Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2] A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. John Lynch  |  Full story  |  Print version RSS Advertisement How do you achieve complete attribution and optimization? The solution is SearchIgnite. SearchIgnite's advanced performance marketing platform manages, optimizes, tracks and reports on search and all types of display in one central dashboard. SearchIgnite's attribution system can attribute performance across PPC, SEO, display, affiliate, email and social media advertising. Our dedication to providing the best campaign performance, attribution and service sets us apart. Learn more. More from SEW's Team of Experts International Search Marketing Year in Review & 2011 Preview Looking back at some of the biggest game changers in our industry and what we can learn from them, as well as trends to watch out for in 2011. Michael Bonfils  |  Full story  |  Print version The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3] Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals. Garry Przyklenk  |  Full story  |  Print version What Makes a YouTube Ad Worth Spreading? Last week, a guest post in the YouTube Blog by Chris Anderson, Curator of TED, asked, "What makes an ad worth spreading?" This week, let's check out some examples of YouTube ads that went viral in 2010. One is "Old Spice | ... Greg Jarboe  |  Full story  |  Dec 30, 2010 Twitter, Snow and Politics: Newark Mayor Shows Online Smarts The power of Twitter for politicians has been displayed during the blizzard that hit the Northeast United States this week. While New York City Mayor Michael Bloomberg has come under criticism for the poor response and his lack of empathy, the Newark Mayor Cory Booker has become a national figure ... Frank Watson  |  Full story  |  Dec 30, 2010 Webcasts Upcoming Events White Papers Keeping up with Your Customers, Real Time Tools and Research Friday, January 14, 2011 1:00pm EST / 10:00am PDT Social Media for Business Marketers - the real ways B2B marketers can use social media to drive success Wednesday, January 19, 2011 1:00pm EST / 10:00am PST SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2010 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - xxxx.eg@gmail.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no_reply@searchenginewatch.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email please contact: Newsletter Help. Privacy policy View our Privacy Policy for Incisive Media