SEO Class: How You Write Your HTML Can Affect SEO

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SEO Class How You Write Your HTML Can Affect SEO From Jennifer Kyrnin, your Guide to Web Design / HTML The HTML tags that you use can affect your SEO. The first thing you should think about is that search engine robots are a lot like very simple Web browsers. Most of them can't view images, can't see Flash, and ignore any non-standard HTML. So when you're working on SEO the first thing you want to have is a page with valid HTML, valid CSS, and accessible HTML. Then you should worry about things like position of your content and HTML inside of frames. Using an HTML Validator Learn to use an HTML validator to create perfect HTML that displays as you expect it to. Web Page Validators This page includes validators for HTML, CSS, RSS, and P3P. Accessible HTML Learn how to make your Web pages more usable for people with disabilities. Validating for Accessibility There is a great HTML validator available for checking your site to see if it is accessible. Learn when and why to use it. Your Layout Can Impact your SEO The order of your HTML can make a big difference in the placement of your pages in search engines. This is because search engines read HTML in a linear fashion, and whatever content comes first is given slightly higher importance by the search engines. So your layout can affect how your site ranks in search engines. By using a CSS layout to put your content layer first in the HTML, you can get better rankings. Frames and Search Engines Frames can make your site harder to find in search engines, but they really aren't that incompatible if you're careful. This email is written by: Jennifer Kyrnin Web Design / HTML Guide Email Me | My Blog | My Forum   Missing a lesson? Click here. About U. is our collection of free online courses designed to help you learn a new skill, solve a problem, get something done, or just learn more about your world. Sign up now, and we will email you lessons on a daily or weekly basis. You are receiving this email because you subscribed to the About.com 'SEO Class' email. If you wish to unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2010 About.com   Advertisement