Get Your SEO Firm Involved Before the Redesign

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SearchEngineWatch.com
SearchDay December 2, 2010
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Today's Top Stories
SEW Expert - John Lynch Get Your SEO Firm Involved Before the Redesign
Help swing internal debates and remove the possibility of additional development work after the launch by getting a sound SEO strategy in place early.
John Lynch  |  Full story  |  Print version

Google Search Results Fixed, Public Relations Nightmare Over
Google announced yesterday that it had changed the way it ranks search results so that unscrupulous merchants will find it harder to appear prominently in searches. The change was prompted by an article entitled, "A Bully Finds a Pulpit on the Web," by David Segal in The New York ...
Greg Jarboe  |  Full story  |  Dec 2, 2010

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More from SEW's Team of Experts
Webcast, October 26

SEW Expert - Mathieu Burgerhout Best Solution for Duplicate Content Issues
A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock.
Mathieu Burgerhout  |  Full story  |  Print version

SEW Expert - Andy Atkins-Krüger Time for Google to Extend Geographic Targeting in Webmaster Central?
Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.-based marketers.
Andy Atkins-Krüger  |  Full story  |  Print version

SEW Expert - Simon Heseltine Strategic SEM Planning for 2011
Don't break out the eggnog just yet. Your competition won't wait until January to figure out their 2011 strategies, and neither should you.
Simon Heseltine  |  Full story  |  Print version

This Holiday, Money Really Will Buy Happiness For Paid Search Advertisers in Retail
This week, all the large paid search platform providers are telling their Black Friday/Cyber Monday stories. Many are making predictions or offering advice on the trends they are seeing within start of the holiday shopping season based on the advertising budgets they are managing. Yesterday, Efficient Frontier told paid search ...
Jonathan Allen  |  Full story  |  Dec 2, 2010

Bing's 2010 Top Searches: Kim Kardashian Dashes to Top Spot
On Bing, celebrity searches were hot in 2010, and Kim Kardashian was the hottest of them all. Kardashian beat closest competitor Sandra Bullock by 20 percent. Most Popular Overall Searches Of the top 10 searches, seven were for celebrities/public figures, while the remaining three ...
Danny Goodwin  |  Full story  |  Dec 2, 2010

Yahoo Search 2010 Year in Review: BP, World Cup, Miley Cyrus
Though the majority of Yahoo's top searches were for entertainment and celebrities, the BP oil spill was the top search for 2010. Just as it topped AOL's news search category, the Gulf disaster dominated online searches on Yahoo. Top Searches on Yahoo in ...
Danny Goodwin  |  Full story  |  Dec 2, 2010

AOL's Hottest Searches of 2010: Bedbugs, Tiger Woods, BP
Although Tiger isn't the top golfer in the world, he still tops AOL's "Year End Hot Searches" list in the celebrity category. AOL released their list of top searches in the categories of health, celebrity, news, trends, shopping, and movies. Health Bedbugs invaded New ...
Danny Goodwin  |  Full story  |  Dec 2, 2010

Ask.com's Top Questions of 2010: Users Prefer Dunkin' Coffee
Yes, Ask has joined Jeeves in retirement, officially bowing out of the search business last month in favor of concentrating on the question and answer service they returned to in July. However, those questions asked on Ask.com are from users searching for answers to their most pressing questions...such as where ...
Danny Goodwin  |  Full story  |  Dec 2, 2010

Rosa Parks Still Causing Controversy 55 Years Later
Today marks the 55th anniversary of the day Rosa Parks refused to give up her seat on the Montgomery, Alabama bus and it seems the remembrance is causing another controversy. Today is also World Aids Day and people are complaining that the Google Doodle commemorating Rosa Parks should have ...
Frank Watson  |  Full story  |  Dec 2, 2010

Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday
As many search marketers in the U.S. retail sector will know, the holiday season simultaneously represents the biggest opportunity and threat to career success. Sales figures from the final months of the calendar year can literally "make or break" a company's annual performance. Kenshoo has created a barometer for examining online ...
Jonathan Allen  |  Full story  |  Dec 2, 2010

Google News Adds 'Most Shared' Feature
A new feature on the Google News home page shows which stories have been shared the most by Google users and on Twitter, though it isn't clear if Google is tracking any other sources (e.g., Facebook). You have the option of viewing the most shared stories over the past 24 ...
Danny Goodwin  |  Full story  |  Dec 2, 2010

Today's Forum Posts
Why we submit Directories???
H!, I want to know why we do Directory Submission? There are lot of Directories on web. if we submit our links to directories as Free/Regular Link without reciprocal Link. Then how many chance here to get approve? ...
Join the discussion  |  Dec 1, 2010

Google is near to buy Groupon ....
Hi Guys, Google is about to buy an online discount services, Groupon. And if this deal gets through then it would be a largest acquisition to date done by Google. So this would be the next step taken by Google towards LOCALIZATION! What you say, Cheers,
Join the discussion  |  Dec 1, 2010

High Traffic Article Submission Sites
Hello, Is there anyone to tell me about high traffic article submission sites?
Join the discussion  |  Nov 30, 2010

Adcenter Billing
I am honestly awe struck. After being hit with thousands of clicks from manboobs.com and the like I have been on a search for a place to submit a click fraud, or "poor quality" traffic report. No such place exists. So perhaps like Google there was a credit to my account for these ...
Join the discussion  |  Nov 29, 2010

Search News Around The Web
Conduit Dumps Google Search for Microsoft's Bing - All Things Digital
Chrome Approaches 10% Browser Marketshare - Mashable
Google, Facebook, Twitter to Feds: Man Up on Net Neutrality - Wired
Federal Agency GSA Moving To Google Apps Agencywide - The Next Web
New in Public Data Explorer: Visualize the US Budget - Google Public Policy Blog
Ready... set... track Santa! - Official Google Blog
Search Engine Optimization
Treating Google Indented Results - What You Should Know - BlueGlass
Google: Complexity is Good! - SEO Book.com
12 Ways to Vary Your Anchor Text - Search News Central
The Evolution of Google Ratings (Experts Delegating Authority)? - SEO by the Sea
Search Advertising
FTC Wants Do-Not-Track for Online Ads - ClickZ
Promote exclusive offers from top retailers through Google Affiliate Network - Inside AdSense
Sorting out Syndication: Content Ads vs. Search Syndication Controls for 2010 - adCenter Blog
6 Optimization Tips to Get Ready for the New Year - PPC Hero
Social Media Marketing
3 Lessons of Love in Social Media Marketing - ClickZ
How Do You Socialize an Already Social Brand? - Techipedia
Local & Mobile Search
Local Will Be Prime Driver Of Rise In Mobile Ad Spending - paidContent
Google Testing 10 Pack Blended Results - Understanding Google Maps & Local Search
Google doodles for your phone - Official Google Blog
Webcasts Upcoming Events White Papers
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SES Accelerator: Search & Social SES Accelerator: Search & Social
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SES New York SES New York
March 21-25, 2011
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