The First Steps to High Rankings in Google

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SearchEngineWatch.com
SearchDay November 29, 2010
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Today's Top Stories
SEW Expert - Ray The First Steps to High Rankings in Google
The difference for some websites in ranking in the top three for a particular competitive search phrase really isn't about black magic. Really, it's about the study of the user that you're trying to target.
Ray "Catfish" Comstock  |  Full story  |  Print version

Public Relations Nightmare for Google Search Results
Several people contacted me yesterday to ask if I'd read David Segal's article in The New York Times. I had. And "A Bully Finds a Pulpit on the Web" is a public relations nightmare for Google search results. First, it says ...
Greg Jarboe  |  Full story  |  Nov 29, 2010

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More from SEW's Team of Experts
Webcast, October 26

SEW Expert - Greg Habermann Google's Holiday Gift: Product Listing Ads
Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of.
Greg Habermann  |  Full story  |  Print version

SEW Expert - Paul Burani How the Language of Search is Changing the Face of SEM
If you don't speak the consumer's language, how will they ever find you?
Paul Burani  |  Full story  |  Print version

SEW Expert - Avril Korman Gods and Monsters: The Technology Gap and The Service Triangle in Second Life
How Second Life is coping with elements outside of their control, and how content creators need to adapt.
Avril Korman  |  Full story  |  Print version

Homeland Security Seized Torrent Domain That Gave Same Results Google Still Does
Homeland Security with help from ICANN has seized the domain of a torrent search site and posted a notice stating: "This domain name has been seized by ICE Homeland Security Investigations, pursuant to a seizure warrant issued by a United States District Court under the authority of 18 U.S.C. 981 ...
Frank Watson  |  Full story  |  Nov 29, 2010

Google Quality Score Problems Creating Havoc With Adwords
Problems with the Quality Scores in Google Adwords were first noticed late last month and were fixed, according to Google, but now they appear to be having problems again. Late October the Google Adwords help forum noted there were problems with Quality Scores - which Google claimed were merely reporting issues ...
Frank Watson  |  Full story  |  Nov 29, 2010

TechCrunch Claims of Google Kickbacks to Publicis Are "Crock of ...": SVP of Publicis Co.
Accusations of kickbacks from the estimated $1 billion ad spend Publicis sends Google were reported by TechCrunch earlier today. The spends come through demand side platforms - an emerging digital technology whose features "include advanced and accurate audience targeting capabilities, easy-to-use inventory control and bidding dashboards, and the ability to ...
Frank Watson  |  Full story  |  Nov 29, 2010

Goodzer Launch In-Store Product Search Map for New York City Shoppers
With the U.S. holiday shopping stampede commencing in approximately 36 hours, tech savvy New Yorkers could develop a strategic advantage in the competition for deal-nabbing. Today, software engineers Dmitry Pakhomkin and Artem Zarutskiy, have launched a location based search engine called Goodzer to find any consumer item in any store ...
Jonathan Allen  |  Full story  |  Nov 29, 2010

Blekko Team Up with DuckDuckGo
Blekko and DuckDuckGo have formed an alliance against search spam. "Both our companies share the same mission of eliminating spam from search so that users get information from the best and most relevant sources on the Web," said Rich Skrenta, CEO of Blekko. This partnership will see unique features of ...
Jonathan Allen  |  Full story  |  Nov 29, 2010

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Today's Forum Posts
Robots.txt?
What is robots.txt? Is it a part of on-page?
Join the discussion  |  Nov 29, 2010

reasons wikipedia rejects
Any insight into why wikipedia, in particular, removes edited content? Does the reference link being cited have to have a listed author? Is stickiness more likely to occur on subpages? I see all sorts of sites being listed as references.
Join the discussion  |  Nov 28, 2010

How to become a Yahoo Banner reseller?
Hello guys and AussieWebmaster, I would just like to know how to become a Yahoo Banner reseller at a local level? I know they have locally targeted display advertising and was considering adding them to our product suite. Your assistance in helping me would be greatly appreciated.
Join the discussion  |  Nov 27, 2010

Effective ways of link building
I want to know the effective ways of link building. If you know about this, share your knowledge with me.
Join the discussion  |  Nov 26, 2010

Search News Around The Web
If Google Buys Groupon, It'll Be a Windfall for Investors, Bankers…and Regulators? - All Things Digital
Groupon explains why Google is in takeover talks - The Telegraph
Google Grows, and Works to Retain Nimble Minds - The New York Times
So Google's Buying Your Startup. Now What? - BusinessWeek
More Than Just Google TV At Stake For Sony - paidContent
Delays dog Google's digital music service - New York Post
A Bully Finds a Pulpit on the Web - The New York Times
Search Engine Optimization
Controlling crawling and indexing now documented on code.google.com - Google Webmaster Central Blog
The Wonderful World of SEO Metatags - SEOmoz
How Google's New Local SERP Affected Your Ranking - SEOmoz
Why Viddler Is Bad For Website Video SEO - ReelSEO
Search Advertising
Save time with Shared Campaign Extensions - Inside AdWords
5 Alternative PPC Ad Networks - NVI Blog
Analytics & ROI
Success Metrics 101 - ClickZ
Social Media Marketing
SMBs Applaud Newly Available Facebook Page Analytics - ClickZ
27.7% of Senior Management Champion Social Media - Does Yours? - ClickZ
14 Social Media Pros and Cons - ClickZ
Link Building
Using Up Your Leftovers: Link Building Edition - Search Engine Journal
Local & Mobile Search
Google Places Search -Layout Experiments Continue - Understanding Google Maps & Local Search
Google to Provide Better Accuracy in Location-Based Services? - SEO by the Sea
International Search
Russian Search Leader Yandex Said To Mull $1.5 Billion IPO - TechCrunch
WikiLeaked Diplomatic Cables Confirm China's Politburo Was Behind Google Hacking Incident - TechCrunch
Google Maps Faces July 2011 Deadline on China Regulations - PCWorld
Google Signs France Artists Deal to Cool Tensions From Copyright Battles - Bloomberg
YouTube top search term in Japan for third year running - The Next Web
Apple iTunes Beatles success driven by Facebook not search - Experian Hitwise
Search as a Business Intelligence Tool - ClickZ.asia
SES Conference & Expo
SES Berlin 2010: Analytics for PPC - State of Search
SES Berlin 2010: SEO Mythbusters - State of Search
SES Berlin 2010: Campaign Management in several countries - State of Search
SES Berlin 2010: Duplicate Content Issues - State of Search
SES Berlin 2010: Integration of Search Engine Marketing in the Online Marketing Mix - State of Search
SES Berlin 2010: SEO Expert Q&A - State of Search
Webcasts Upcoming Events White Papers
SES San Francisco SES San Francisco
August 15-19, 2011
SES Toronto SES Toronto
June 13-15, 2011
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
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