Web Development: Throw Out the Cookbook, It's Jenga Time!

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SearchEngineWatch.com
SearchDay January 4, 2011
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Today's Top Stories
SEW Expert - Kristine Schachinger Web Development: Throw Out the Cookbook, It's Jenga Time!
This year, you must understand how every aspect of your website affects the other parts, as well as your SEO and organic/local results. All of it is now a big heaping pile of intertwined supports that rely on each other to determine your ROI.
Kristine Schachinger  |  Full story  |  Print version

SEW Expert - Ryan Woolley How to Structure an AdWords Account -- A Practical Guide
A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.
Ryan Woolley  |  Full story  |  Print version

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More from SEW's Team of Experts
Webcast, October 26

SEW Expert - Josh McCoy SEO Factors for 2011
As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to -- because the engines are already sending subliminal messages.
Josh McCoy  |  Full story  |  Print version

SEW Expert - Greg Jarboe YouTube Keyword Tool and Video Optimization Techniques
Three key steps for optimizing your YouTube videos: keywords, titles, and tags.
Greg Jarboe  |  Full story  |  Print version

Google Android E-Newsstand in Works?
Google is reportedly looking to create a digital newsstand to run on Android smartphones and tablets. Google has initiated talks with major newspaper and magazine publishers about the venture, including Time Inc., Condé Nast, and Hearst Corp. Media executives told the Wall Street ...
Danny Goodwin  |  Full story  |  Jan 3, 2011

Google's New Year's Eve Logo Will Make Money Via Twitter
Google's logo today heralds a new decade with the roman numerals MMXI replacing the OOGL of it's name. Clicking the logo takes the user to a search for the term 'New Year's Eve' which has a particular focus on real-time news results. The ...
Jonathan Allen  |  Full story  |  Jan 1, 2011

Who Is Using Google or Yahoo! to Search for Facebook or YouTube?
Yesterday, Experian Hitwise reported that the top 10 most-searched terms in 2010 were Facebook, Facebook login, YouTube, Craigslist, MySpace, Facebook.com, eBay, Yahoo, www.facebook.com, and Mapquest. In the same announcement, Hitwise said that the top 10 most-visited websites in 2010 were: www.facebook.com, www.google.com, mail.yahoo.com, ...
Greg Jarboe  |  Full story  |  Dec 31, 2010

What Makes a YouTube Ad Worth Spreading?
Last week, a guest post in the YouTube Blog by Chris Anderson, Curator of TED, asked, "What makes an ad worth spreading?" This week, let's check out some examples of YouTube ads that went viral in 2010. One is "Old Spice | ...
Greg Jarboe  |  Full story  |  Dec 30, 2010

Twitter, Snow and Politics: Newark Mayor Shows Online Smarts
The power of Twitter for politicians has been displayed during the blizzard that hit the Northeast United States this week. While New York City Mayor Michael Bloomberg has come under criticism for the poor response and his lack of empathy, the Newark Mayor Cory Booker has become a national figure ...
Frank Watson  |  Full story  |  Dec 30, 2010

Today's Forum Posts
Fast Google index techniques
I have a website and I have uploaded contents in my site. It was crawled by Google on 15th Dec.2010. I want to index my home page. Can you give me suggestion for fast indexing? Please, share your personal practical experience for fast Google indexing.
Join the discussion  |  Jan 1, 2011

Google Sandbox?
I heard this word 'sandbox' first time. What does Google sandbox means? Sandbox is just for Google only? What is the importance of it? Please, share your knowledge and experience.
Join the discussion  |  Dec 29, 2010

Keyword in the user name! What do you think?
Is it proves effective if I put keyword in user name in forum posting sites? Can SERP for that keyword increases by doing this?
Join the discussion  |  Dec 27, 2010

Merry Christmas & Happy New Year 2011
Greetings from SEW :) Wish you all Merry Christmas & Happy New Year 2011. Happy Holidays!
Join the discussion  |  Dec 24, 2010

Search News Around The Web
Google was the world's most dangerous website in 2010 - The Next Web
Marissa Mayer on Google's Failed Groupon Bid - WebNewser
Google TV: A new partner for the new year - Google TV Blog
Compete Says Bing's Combined U.S. Market Share Rose To 29% Last November - TechCrunch
Yahoo Loses Monetization/E-Commerce Platform VP to LinkedIn - All Things Digital
DuckDuckGo Challenges Google On Privacy With DontTrack.us - Search Engine Land
SEM Basics
Search Retargeting - ClickZ
Search Engine Optimization
5 SEO Tactics to Explore in 2011 - SEOmoz
How To Spy On Your Online Competition - Search Engine People
Never List URLs With Session IDs In A Google Sitemap - Search Engine Roundtable
Search Advertising
A Google Like Button: Adsense for Social Network Sharers? - SEO by the Sea
adCenter Transition Tool Closing Jan. 5 - Yahoo Advertising Blog
Social Media Marketing
Goldman Offering Clients a Chance to Invest in Facebook - The New York Times
Flush With Investor Cash, Facebook Gains on Search Giants - ClickZ
Did StumbleUpon just pass Facebook for social media traffic? - The Next Web
Link Building
3 New Year's Resolutions for Link Builders - Search Engine Journal
Local & Mobile Search
Verizon Wireless to Showcase Google-Powered 4G Phones - The Wall Street Journal
International Search
Italy To Regulate YouTube & Other Video Sites Like TV Stations - Search Engine Land
Are You Ready for the Yahoo-Google Partnership in Japan? - ClickZ.asia
Google Hires Crowdsourcing Guru to Manage Africa Policy - Fast Company
Webcasts Upcoming Events White Papers
ClickZ Email Marketing Workshop ClickZ Email Marketing Workshop
January 31, 2011
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
SES Toronto SES Toronto
June 13-15, 2011
SES San Francisco SES San Francisco
August 15-19, 2011
SES Chicago SES Chicago
November 14-18, 2011
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