Using Social Media to Boost Search Rankings

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SearchDay January 6, 2011 Today's Top Stories Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. Guillaume Bouchard  |  Full story  |  Print version The Year in Search: A Recap of the Biggest Changes and A Look Ahead After an extremely busy year in the search world, where are we headed in 2011? Thom Craver  |  Full story  |  Print version RSS Advertisement How do you achieve complete attribution and optimization? The solution is SearchIgnite. SearchIgnite's advanced performance marketing platform manages, optimizes, tracks and reports on search and all types of display in one central dashboard. SearchIgnite's attribution system can attribute performance across PPC, SEO, display, affiliate, email and social media advertising. Our dedication to providing the best campaign performance, attribution and service sets us apart. Learn more. More from SEW's Team of Experts Will 2011 be the Year of Conversion Rate Optimization? The business logic behind conversion rate optimization is compelling, yet in 2010 many businesses managed not to do much about CRO, perhaps distracted by trends like social media. But 2011 will be the year that CRO finally has something to crow about. Stephen Cobb  |  Full story  |  Print version What You Can Expect From the World of PPC in 2011 Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year. John Lee  |  Full story  |  Print version Losing Job At Yahoo, MySpace? Macy's Is Hiring Seems e-commerce is hiring, and some big online companies are firing Employees being cut at Yahoo and MySpace may be able to find the right fit amongst the 725 openings at Macy's online department. "Macy's, which has about 161,000 employees, expects to add the positions in New York and San ... Frank Watson  |  Full story  |  Jan 6, 2011 Will Online Tracking Make Hyundai Cars Parents' Favorite Hyundai will showcase their online tracking service during CES and must be hoping parents may soon be making it the popular way to know where their children are. The program will be available in a number of the new Hyundais and location of the vehicle can be seen through Facebook, ... Frank Watson  |  Full story  |  Jan 6, 2011 Will Cars Become Latest Search Platform? CES Has Some Answers Toyota and Microsoft will announce details of their partnership for its "revolutionary in-car experience" Entune which will include voice activated search using Bing through the driver's mobile phone's data plan. "Entune™ is a revolutionary in-car experience that keeps you and your Toyota connected. It's never been easier. Just download the Entune™ ... Frank Watson  |  Full story  |  Jan 6, 2011 Will Google Showcase 3D TV Apps at CES 2011? The highly anticipated Consumer Electronics Show (CES) opens in Las Vegas tomorrow. Sears' Blue Blogger Crew will be covering the event, but what we really want to know is... what products might Google be planning to showcase? Googlers are scheduled to speak on the topics below... and knowing Google there is ... Jonathan Allen  |  Full story  |  Jan 6, 2011 Forget Altruism: China Too Big A Prize For Google To Give Up Google CFO Patrick Pichette may have said Google wants to give the Chinese people open access to information as part of the company's global mission, but the loss of their access to the country with the greatest number of online users is a market and profit potential they would not ... Frank Watson  |  Full story  |  Jan 6, 2011 Experian Hitwise Launches Internet Measurement Service for India Although global marketers often dream of taming the Chinese dragon, the Indian elephant may get them farther, faster. Why? The Indian market is now more measurable. Experian, the global information services company, today announced that it is launching Hitwise in India. The Internet ... Greg Jarboe  |  Full story  |  Jan 6, 2011 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy Sears, one of the oldest and largest big box retailers of the 20th century, have announced a nifty 21st century marketing strategy. They are going to be sending 5 established tech bloggers to the much anticipated Consumer Electronics Show (CES) show. The 5 bloggers will be part of the "The ... Jonathan Allen  |  Full story  |  Jan 5, 2011 Today's Forum Posts What's your New Year resolution? Hello folks, What's your New Year resolution? I have decided to stop smoking, what about you guys :) Join the discussion  |  Jan 5, 2011 Getting traffic to only one page from Yahoo Hello guys, I have a website that get's most of the traffic from Google. It has over 300 pages but I get traffic only to my homepage when the visitors are coming from Yahoo. Why is that so? Join the discussion  |  Jan 5, 2011 How many times in a month Google might crawl your website? Hello everybody, I just want to know, how many times in a month Google might crawl your website? thanks in advance :) Join the discussion  |  Jan 5, 2011 PPC and Organic - the TV ads I am slowly being won over by the Bing TV ads - the latest in the grocery story really hit the spot Join the discussion  |  Jan 5, 2011 Search News Around The Web Google, Apple gain ground on Microsoft's Internet Explorer - San Jose Mercury News Hearst And Google Ventures Back A TV Check-In Startup - paidContent Sales Are At A Trickle On Google's Chrome Web Store - TechCrunch Search Advertising Dec 2010 CPCs: Robust numbers round out the year - Efficient Frontier Analytics & ROI Tracking Traffic from Google Places in Google Analytics - SEOmoz Social Media Marketing Facebook and the Science of Word Choice - Marketing Pilgrim New Investment Fund Values Twitter at $4.1 Billion - The Wall Street Journal Twitter Math: If Accounts Were Ranked By Followers, This Would Be The Equation - TechCrunch 21 Social Media Predictions and Trends for 2011 - ClickZ Blurry Lines in 2011: Social + Search + Media - ClickZ Local & Mobile Search In the Works: A Google Mobile Payment Service? - BusinessWeek Differences in Mobile Smartphone Ranking and Desktop Web Ranking in Google Search - Natural Search & Mobile SEO Blog AdMob's Tony Nethercutt Joins Rival Firm Mojiva - ClickZ SMB Search Marketing How to Use Social Media to Promote Traffic to Your Small Business Blog - Big Marketing for Small Business Webcasts Upcoming Events White Papers Keeping up with Your Customers, Real Time Tools and Research Friday, January 14, 2011 1:00pm EST / 10:00am PDT Social Media for Business Marketers - the real ways B2B marketers can use social media to drive success Wednesday, January 19, 2011 1:00pm EST / 10:00am PST ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2010 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - xxxx.eg@gmail.com If you prefer not to receive this email, please unsubscribe. 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