Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall

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SearchEngineWatch.com
SearchDay December 9, 2010
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Today's Top Stories
SEW Expert - Jason Tabeling Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall
Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the Search Alliance transition.
Jason Tabeling  |  Full story  |  Print version

Is Twitter Redefining Trending In Response To Pro-WikiLeaks Hacking?
Twitter seems to be changing the explanation of how their Trending Topics are chosen following the hacking of sites that have given roadblocks to WikiLeaks. Mastercard and Visa were among sites facing serious DDOS attacks yesterday following their involvement with WikiLeaks. Accusations of ...
Frank Watson  |  Full story  |  Dec 9, 2010

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More from SEW's Team of Experts
Webcast, October 26

SEW Expert - Adam Audette SEO for Bing: Don't Ignore It
Bing offers a heavily e-commerce-focused demographic that can deliver modest, but incremental, traffic and revenue. Here are some SEO tactics and best practices for Bing.
Adam Audette  |  Full story  |  Print version

SEW Expert - Kevin Gibbons 10 Top Tips For Really Ramping up Retweets
When a post goes viral on Twitter, it can help your SEO and social media marketing. Here's how you can get people to tweet your stuff?
Kevin Gibbons  |  Full story  |  Print version

SEW Expert - Garry Przyklenk How to Optimize Your Website for Great User Experience Across All Browsers and Devices
A list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages.
Garry Przyklenk  |  Full story  |  Print version

Google Product Development: Buying Company, People, Quicker Than Building Team
It seems Google wants to get into markets quick and the company is willing to pay for a company and its experienced people, rather than build a product and team from scratch, SVP of Product Development for Advertising Susan Wojcicki explained at the D: Dive Into Mobile event at the ...
Frank Watson  |  Full story  |  Dec 9, 2010

Superfast, Secure & Searchable: Google Chrome OS Open for Public Beta
Google has opened their new web based operating system (OS), Chrome OS, for limited public beta. The new 'waitless' operating system promises to be extremely fast and extremely secure. What is Waitlessness? One of the key differences in Google's product, when compared to Microsoft ...
Jonathan Allen  |  Full story  |  Dec 9, 2010

Yahoo Testing New Local Design
Yahoo is testing a new version of Yahoo Local featuring "rich hyper-local content" in limited beta. Promising a truly personalized experience in announcing the beta, Yahoo hopes this service will help users discover and contribute to local news, deals, and events in their neighborhood. ...
Danny Goodwin  |  Full story  |  Dec 9, 2010

Budget Survey Sees Big Drop In 2011 Online Ad Spends
A White Paper on marketing budgets for 2011 suggest a drop in online banner advertising, digital magazines and microsites is coming, while spends for search engine marketing will remain the same. The report, done by Goldstein Group Communications and Hearst Business Media, found ...
Frank Watson  |  Full story  |  Dec 9, 2010

Google Spam Czar Matt Cutts Calling For Questions From Webmasters
Google's head of spam detection and correction Matt Cutts is calling for questions he will answer on upcoming videos, he announced on his blog. Questions should be submitted to the Google Moderator page, Matt noted. "I won't be able to answer every single question, but I'll tackle several popular ones plus a ...
Frank Watson  |  Full story  |  Dec 9, 2010

Pro Wikileaks Group Knocks Mastercard Offline, More To Come
A clandestine group that supports Wikileaks is taking responsibility for the DDOS (distributed denial of services) problems Mastercard has been experiencing today, the New York Times reported. "The group, which calls itself Anonymous, explained in a statement that the attacks were an expansion of what it calls Operation Payback, an anti-corporate ...
Frank Watson  |  Full story  |  Dec 9, 2010

New IE Browser To Include Tracking Turn Off Option
The new Internet Explorer Browser - IE9 - will include an option to turn off tracking, perhaps in a move to address the coming "Do Not Track" registry the Federal government is planning. However, the motives and methods Microsoft is using for this could use a little examination. Is it a ...
Frank Watson  |  Full story  |  Dec 8, 2010

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Today's Forum Posts
image search via web results not working
For the last two days in Internet Explorer 8, when I search the web with the Google toolbar and then click "images" no image results appear. I have to go to http://www.google.com/imghp to search images. Please fix this, Google!
Join the discussion  |  Dec 8, 2010

FTC Cracking down on Lying Advertisers
For years I have been trying to encourage Google and other ad platforms to take a stand against false and deceptive advertising. Strategically I understand their position of not getting involved and pushing the responsibility off to the FTC. That aside, now that the TSR act has been put into ...
Join the discussion  |  Dec 8, 2010

What is Guest Post?
Can anyone tell me about Guest post? What is it? What is the use of it? And, how it is important?
Join the discussion  |  Dec 8, 2010

Being First On Google Hurts?
An odd thing happened to me today. Since the advent and implementation of the "real time" results on Google I have found myself in a sticky usability fight with the search box. I start typing and the page starts dancing all over the place and the list of suggestions keeps ...
Join the discussion  |  Dec 6, 2010

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