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November 22, 2010
Today's Articles
Harnessing the E-mail Marketing Power of the iPad Stephen Hay | Email | Full story It's slick, slim, and sexy; and being adopted in increasing numbers around the region. Apple's iPad fills the gap between its powerful little brother, the iPhone, and a full-sized laptop (or MacBook as they would have us say.) The iPad tablet computer is fast becoming the accessory of choice, seen ...
Search and Offline Ads: The Super Dynamo Antony Yiu | SEM | Full story Much has been talked about the impact of offline media and word of mouth on search. Marketers have started taking notice and are now considering how to integrate a search box in offline advertising materials. My previous column outlines a few key points to consider before including a search ...
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