Become a Freelance Web Designer: Promoting Your Business

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Become a Freelance Web Designer Promoting Your Business From Jennifer Kyrnin, your Guide to Web Design / HTML Your Web design business needs to be promoted to be successful, and promotion takes work. Beyond just your website as we talked about a couple days ago, you need to get the word out about your business. You should do this with both passive and active marketing. I consider passive marketing to be anything where people learn about you and your business without you doing much. This means setting up a portfolio and getting your existing clients to talk about you to their friends. Active marketing takes more work, but can often help in getting more business or breaking into a new market. Create a Portfolio How to Create a Portfolio Creating an online portfolio of your best work is a very important way to show what you are capable of. Portfolios provide details of your skills in design and development and are often critical to finding work. But a Web portfolio is more than just a list of screen shots and these tips will help you create a Web portfolio that will work for you. What to Include in Your Web Design Portfolio Your Web design portfolio should include examples of your best work. But Web design portfolios present special problems because you don't have hard copies to save for a print portfolio, and online screen shots don't capture the dynamic nature of the pages. Learn what to choose and how to display it. What to Put in a Beginner's Web Design Portfolio When you start trying to find work as a Web designer, you'll be asked to show off your portfolio of designs. But what if you've never worked as a Web designer? How can you get a job in Web design if you have to have a job to get a job? But you don't need to have had a job to put together a portfolio. Instead you need to show off what you can do with creative projects you've done for yourself. Promoting Your Website 8 Tips to Take Your Website to the Next Level Whether you're looking to get more fame or just more money from your website or blog, it can be challenging to move onwards and upwards. But sometimes it just takes one simple thing to get you started moving again. These ideas can help you improve your site, get more visitors, and get to the next level. If You Build It ... Will They Come? Six basic tips for getting people to come to your site and to keep them coming back. Marketing Your Website 10 Ways to Run Your Own Advertising Campaign - Ads @ About These tips will help you develop an advertising campaign for your Web site that fits in your budget and meets your needs. Small Budget Advertising - Advertising @ About.com There are ways to start an advertising campaign for your Web site that won't break the bank. These tips from the Advertising Guide at About will help you create ads for your site that fit within your budget. This email is written by: Jennifer Kyrnin Web Design / HTML Guide Email Me | My Blog | My Forum   Missing a lesson? Click here. About U. is our collection of free online courses designed to help you learn a new skill, solve a problem, get something done, or just learn more about your world. Sign up now, and we will email you lessons on a daily or weekly basis. You are receiving this email because you subscribed to the About.com 'Become a Freelance Web Designer' email. If you wish to unsubscribe, please click here. About respects your privacy: Our Privacy Policy Contact Information: 249 West 17th Street New York, NY, 10011 © 2010 About.com   Advertisement