| Optimize SEM and SEO Lead Gen Campaigns with Web Analytics Wednesday, December 15 @ 1:00pm EST / 10:00am PST FREE Webcast | Register now! Global Power Sports Company optimizes its lead generation engine by integrating Search Engine Marketing with Coremetrics Web Analytics. Learn how the Power Sports Company forecasts SEO ROI and enjoy the benefits of SEO and SEM integration. Learnings: - Best Practices in Building or Expanding SEM campaigns -- including use of Google's new Modified Broad Match
- Improved CPL (cost per lead) results by integrating analytics and SEM results -- dealer lookups
- Moving customers through the sales funnel -- recognizing the value of and tracking multiple customer touches
- Optimize cost per lead by integrating SEM and SEO into a Virtuous Cycle
| | Presenter | | John Zoglin Senior Director, Search Marketing Services Coremetrics®, an IBM Company | | Kevin Lee Co-Founder & Executive Chairman Didit | Webcast Sponsor | | | |
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