Korsaan Part 4 Of Your E-Mail Course You Requested:

| Saturday
"How I Went From Nothing To Earning A Healthy 6 Figure Income

In Less Than 12 Months"

Hi Korsaan,

Welcome to Part 4 of your email course.

By Ricky Knight, Lifestyle Secret Ltd


Korsaan,

Having spent the last few days researching the product

sites, now it's time to look at getting it ready to sell.

First, you need to think about creating a USP:

Unique Selling Point.

This can be fairly straightforward with a PLR product

as you can edit the content as you wish, even merge

with another product to create a truly unique product.

If you have MRR or RR products then it's best to create

a package eg. an ebook that explains how to master

the perfect golf swing along with some videos about

putting.

The key is to make sure that the products compliment

each other.

Next, you need to set your price. Do some research by

visiting sites like www.clickbank.com and check out the

market place. You can get some great ideas as to what

other marketers are selling similar products for.

You now need to create a 'squeeze page'. This is when

someone lands on your page and you are offering them

something for free in exchange for their email address.

Remember, you are initially trying to build up a list of

prospects that you can sell to later. So you can offer

a f.r.e.e ebook, f.r.e.e report or even a snippet from

your product like how best to hold a golf club if you're

approaching the green from 100 yards.

You then need to set up an autoresponder account with

either www.aweber.com or www.getresponse.com.

Personally I prefer aweber. You can then set up 5-6

emails to go out to your prospect following registration.

You can actually send out as many as you want and it

only costs $19pm if you have less than 500 subscribers.

This is great value and an excellent example of you being

able to leverage your time rather than personally respond to

everyone.

Once prospect has left email address on your squeeze page

then they should be taken through to your sales letter. Creating

this letter. This is a particularly challenging part of the process

and really important to get right. I spent months of testing

trying to figure it out for myself.

One of the best resources that I found was from one of the

World's best Internet Marketers called Yanik Silver. He has

templates all laid out and so 95% of the letter is done for you.

It's great to use at first while getting started:

http://instantsalesletters.com/?56681

The cost is $39.97 so about £25 but will save you an enormous

amount of time.

Great, so now that all of that is set up you need to make sure

you have a way of getting paid by setting up your Payment

Processor. Go back to www.clickbank.com and set yourself

Up as a vendor. The cost is $50 but you will be able to then

sell your product through clickbank and others can start

promoting your product as well.

Clickbank has an easy to follow set up process. Just click on

the 'Sell Products' tab and follow the instructions.

Depending on how much money you have to invest in your

business will determine how much of everything so far you

do yourself. The other option you have is to outsource everything.

I would recommend that you go down this route eventually as you

get busier and the money starts coming in. You can literally

get professionals to set up your squeeze page, sales letter, do

your graphics, blog, websites etc for around $5-$10 per hour.

Go to either www.elance.com or www.guru.com.

All of the above strategies work and I still use them when launching

a new product, but even if you are looking at selling the best

product in the world and you've got an excellent professional

looking website, it's pointless if no one sees it.

In Part 5 I will talk you through different traffic strategies to

make sure that you are getting visitors.

Best,

Ricky

http://www.ricky-knight.com

Lifestyle Secret, First Floor Suite, 343a Wellingborough Road, Northampton, Northamptonshire NN1 4ER, United Kingdom--
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