SearchDay: 2011: The Year of Facebook

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SearchEngineWatch.com
SearchDay December 30, 2010
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Today's Top Stories
SEW Expert - Craig Macdonald 2011: The Year of Facebook
Facebook is already performing better than display and comparable to search. The social media powerhouse has passed the tipping point and is delivering truly big time inventory, at comparable pricing to PPC, and with display-like CTRs.
Craig Macdonald  |  Full story  |  Print version

SEW Expert - John Lynch Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2]
A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
John Lynch  |  Full story  |  Print version

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More from SEW's Team of Experts
Webcast, October 26

SEW Expert - Michael Bonfils International Search Marketing Year in Review & 2011 Preview
Looking back at some of the biggest game changers in our industry and what we can learn from them, as well as trends to watch out for in 2011.
Michael Bonfils  |  Full story  |  Print version

SEW Expert - Garry Przyklenk The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3]
Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.
Garry Przyklenk  |  Full story  |  Print version

What Makes a YouTube Ad Worth Spreading?
Last week, a guest post in the YouTube Blog by Chris Anderson, Curator of TED, asked, "What makes an ad worth spreading?" This week, let's check out some examples of YouTube ads that went viral in 2010. One is "Old Spice | ...
Greg Jarboe  |  Full story  |  Dec 30, 2010

Twitter, Snow and Politics: Newark Mayor Shows Online Smarts
The power of Twitter for politicians has been displayed during the blizzard that hit the Northeast United States this week. While New York City Mayor Michael Bloomberg has come under criticism for the poor response and his lack of empathy, the Newark Mayor Cory Booker has become a national figure ...
Frank Watson  |  Full story  |  Dec 30, 2010

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